Affiliated with the Fuller Research Group. English Review: Journal of English Education, Manuscript available at http://www. stream (2013). Qualitative research methods are designed to help researchers understand people and the social and cultural contexts within which they live. Shoenberg, Peter hbbd``b`v@0`b vH0Xf@u>$X@XA~a"8 ~C !S$o@R ;,P#6[iHgz r Mankind has charted such progress thanks to the scientific method. Simon, Melissa A. Research increases the quality of life According to Universities Canada, "Basic research has led to some of the most commercially successful and life-saving discoveries of the past century, including the laser, vaccines and drugs, and the development of radio and television." We might Triangulation is one way of doing this. Inthujaa, J. K. The fourth chapter, "Constructing Curriculum," addresses the integration of the five critical experiences in daily, weekly and long-range. 8 0 obj The numbers are of course important, these typically generated via quantitative research, however it is only with the addition of qualitative analysis that it is possible to generate a fuller picture. Reference Bernard1 Wells, Rebecca Erwin Total 25 50 32 23 2 40. In this scenario, qualitative research plays a major role in answering all of our doubts. In qualitative research, generalisability is based on the assumption that it is valuable to begin to understand similar situations or people, rather than being representative of the target population. In such a way, ), Successful Strategies for Teaching Undergraduate Student Research: Scarecrow Press. Do not sell or share my personal information. Since the late 19th century, researchers interested in studying the social behaviour and cultures of humankind have perceived limitations in trying to explain the phenomena they encounter in purely quantifiable, measurable terms. What does a universitys research prowess mean for you as a student? _______2. Internal feedback and discussions amongst team members can have an inevitable bias, if people have been working on a project and involved in the decision making there is likely to be a reluctance to be critical or to see alternatives. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. This is particularly helpful when focusing on anomalous results, as they test the main hypothesis formulated. Qualitative research and its importance in daily life is composed of the following lessons: 1. 2014. Scientific research involves the study of diseases and other parameters to invent medicine and vaccines. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. For some of this 70{507235cd7bf177eea4c9d7ffa05443f1fb50bb3c683fc377ad5ed86dac05d456} the blocker might be small, something that could be changed. The use of a prototype redesigned website would be one example of this). endstream endobj startxref Can you recognize the nature of qualitative research; its kinds, characteristics, strengths, and weaknesses? Qualitative research allows the researchers to be more speculative about which segments they need and how to investigate. Part I. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. <> different race makes us Tap here to review the details. Because its focus is everyday life and people's experiences, qualitative research lends itself well to creating new theories using the inductive method7, which can then be tested with further . Reference Guba6. Kaptchuk, Ted for this article. Hill, Christopher The most basic definition of qualitative research is, Quantitative research, in contrast, uses numbers as, and analyzes them using statistical techniques. 6 0 obj The same could be said for Sky the marketing material and offers they send to a 20-year-old man, very different from those they might target to a 50-year-old mother of three. As the process of analysing qualitative data normally involves some form of coding, whereby data are broken down into units of analysis, constant comparison can also be used. You can download the paper by clicking the button above. The purpose of this tool is to provide an overview of what health education and promotion specialists need to knowmainly, what qualitative health research is Generalisability refers to the extent that the account can be applied to other people, times and settings other than those actually studied. One example would be a product launch, where a company is choosing between three potential options. . Chi, Zi Han It helps us to make informed decisions about everything from the food we eat to the medicines we take. Determining the language of the customer as the most important step to create a quantitative survey. Qualitative research has been established for many decades in the social sciences and encompasses a valuable set of methodological tools for data collection, analysis and interpretation. This dissertation contributes to ongoing work in disciplinary writing research by revealing how cherished practices in Writing Across the Curriculum (WAC) and Writing in the Disciplines (WID) may serve to reinforce disciplinary assumptions that impede interdisciplinary work. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. As academic disciplines have advanced the integration of disciplines interdisciplinary collaborative structures have become increasingly important and desired. Qualitative research is very important in educational research as it addresses the "how" and "why" research questions and enables deeper understanding of experiences, phenomena, and context. 2. Adetoro, Elizabeth Will be available at www. The collected data in qualitative research includes a predictive quality in it. Characteristics of Qualitative Research 1. and endobj It mainly operates within the fluid structures. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. What questions are best answered using qualitative research? Accessing the website usability or various other interactive services or products. Qualitative research is a type of research that explores and provides deeper insights into real-world problems. Phillips, Russell S. Molugulu, Nagashekhara Quantitative research is defined as an act of investigation or inquiry of real-life proceedings. hb```zV cc`a8pao^5^E$rdH9Lf)t8QdJhA'k\UE}r\lrPu(Ft hdw40(WX@'wYv#'bEH /-25OoxTq---wTDfoAOAF@'oP' F 3 0 obj Cruz, Laguna BIOLOGY 11, Qualitative-Data-Analysis-and-Interpretation-report.pptx, MODULE-2-Qualitative-VS-Qualitative-Research.doc, MANCOSA (Pty) Ltd - Johannesburg MBA 101, San Francisco State University PRACTICE 782, As managers move up the hierarchy andor as the size of their organiza tion grows, A Making the training relevant to the learner and their job B Showing how the, make certain through the leading of the Holy Spirit and our own hard work that, FIVE Unit AP Gov Review Summative Grade 30 points total amendment The first, Within the larger watch market where there is a wide range of costs designs, Harrison M 2013 Scurvy on sea and land Political economy and natural history c, 29 The volume of a spherical balloon is increasing at the rate of 40 cubic, B Tractors are not commodity goods Technology is an important driver of this, 33 The product management organization replaces the functional organization in, Question and Annotation - Rhetorical Artifact #7. Best of all, we get to enrich our lives with the latest knowledge of health, nutrition, technology, and business, among others. Qualitative research is a form of social investigation that primarily focuses on the different types of the way people make sense of their knowledge in the world they live in. If participants are chosen well, it is possible to get detailed, informed feedback from those you would be wishing to target. %PDF-1.7 % Start studying Unit II - Qualitative Research and Its Importance in Daily Life. Free access to premium services like Tuneln, Mubi and more. Qualitative research is more targeted and covers different areas of organizations. Qualitative Research: Importance in Daily Life. In considering what kind of research questions are best answered using a qualitative approach, it is important to remember that, first and foremost, unlike quantitative research, inquiry conducted in the qualitative tradition seeks to answer the question What? as opposed to How often?. It is fair to say that clinical and health-related research is still dominated by quantitative methods, of which the randomised controlled trial, focused on hypothesis-testing through experiment controlled by randomisation, is perhaps the quintessential method. %PDF-1.7 Has data issue: true These methods seek information through . The general aim of qualitative research is thus to develop concepts which help us to understand social phenomena in, wherever possible, natural rather than experimental settings, to gain an understanding of the experiences, perceptions and/or behaviours of those studied, and the meanings attached to them. \kci`ktimh ml lih`ihgs is, stktadahts ml tba ihtarviawaas. Qualitative research and its importance in daily life. and Patient-centered researchin which patients and/or patient advocacy organizations are engaged throughout the research processfosters partnerships to incorporate the patient viewpoint when developing therapeutic interventions as well as designing, informing, and implementing health policy. 02 January 2018. %%EOF On top of that, reading and keeping up with scientific findings sharpen our own analytical skills and judgment. In short, research is essential for our health, safety, and well-being. Looks like youve clipped this slide to already. Tang, Sammer review of literature. V9Q`EFU4AQM$dxQs,k.(F{YfcTFazS`F m|e0#Qo - Research is a means to understand various issues and to increase public awareness. Qualitative research unveils the feelings, perceptions, and attitudes of a particular topic. To be trustworthy, qualitative analysis should also be auditable, making it possible to retrace the steps leading to a certain interpretation or theory to check that no alternatives were left unexamined and that no researcher biases had any avoidable influence on the results. A Tool for Building Knowledge Research is required not just for students and academics, but for all professionals. Any type of research be it qualitative or quantitative, both the approaches have pros and cons. Academia.edu no longer supports Internet Explorer. Nature of Inquiry and Research Qualitative Research and Its Importance in Daily Life Identifying the Inquiry and Stating the Problem Learning from Others and Reviewing the Literature Understanding Data and Ways to Systematically Collect Data Finding Answers through Data Collection Analyzing the Meaning of . A central cause of these communicative barriers that emerge in interdisciplinary work is the absence of a rhetorical dialogue. 2022. This preview shows page 1 - 10 out of 42 pages. A set of inductive data collection and analytic methods 3. Types of Qualitative Research 4. Both quantitative and qualitative research are important on their own. Dunne, Will endobj Researchers interested in finding out why people behave the way they do; how people are affected by events, how attitudes and opinions are formed; how and why cultures and practices have developed in the way they have, might well consider qualitative methods to answer their questions. KC, Bhuvan Qualitative research can provide a great balance of opinions from people you would like to court, but who are not too close to the development. endobj 1. . endobj Qualitative work can be valuable in the interpretation, qualification or illumination of quantitative research findings. Identification of the needs of the consumers, Making perceptions of the communication and marketing messages, Generation of the ideas for the extension or improvement of the products, services or brands, Understanding the peoples perspective on marketing or a communication piece, Understanding of the values, perceptions, and feelings that influences and underlie in the behavior, Capturing the languages of the imagery clients to relate or describe to a service, product or brand, Understanding of the better meaning of the data obtained through quantitative research, Unhidden the direction of the potential strategies for the communication or branding programs, Designing of parameters like responses range of relevant questions for the study of quantitative research. A number of alternative concepts to reliability have been developed by qualitative methodologists, however, known collectively as forms of trustworthiness. Manage Settings Published online by Cambridge University Press: This may be particularly important to cope with adversities of the COVID-19 pandemic when public health measures have been particularly stringent for individuals in this age group. As a researcher, it is imperative to realize the importance of qualitative research in everyday life for this will serve as sustenance to finish the course of the study. We might ask what are the attributes, differences or similarities to make this comparison. This report is focused on the importance of Qualitative Research in our Life. a vital role in answering Chapter 1 offers an introduction and summary. Qualitative research has a rich tradition in the study of human social behaviour and cultures. Gorny, Alexander W. In the case of qualitative research, its value is undeniably linked to the numbers of quantitative data. Bowles, Alexandra 2022. Skillful use of qualitative research enables businesses and individuals to get a sense of how different demographics and age groups view their offer. Adebayo, Nihmotallahi Product or company names, logos, and trademarks referred to on this site belong to their respective owners. Advantages or Strengths of Qualitative Research 5. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. 9 0 obj Source: Shutterstock. Weldon, Christine The aim of qualitative research is to qualitative researcher can now describe and clarify experience as it is preliminary write the key question or lived and constituted in awareness. Qualitative research is rarely based on the use of random samples, so the kinds of reference to wider populations made on the basis of surveys cannot be used in qualitative analysis. It literally means "to write about a group of people 4. Focuses on text as "object of analysis. <> Interaction between variables is important. We use cookies to distinguish you from other users and to provide you with a better experience on our websites. The research might also suggest which groups are worth prioritising who has the higher spend, which groups are already well-catered for and unlikely to switch? 67 0 obj <>/Filter/FlateDecode/ID[]/Index[39 50]/Info 38 0 R/Length 121/Prev 304437/Root 40 0 R/Size 89/Type/XRef/W[1 2 1]>>stream Quantitative research implements an approach that is completely natural to the subject matter. Hostname: page-component-7dc689bd49-qtdzc Khalsa, Dharma Singh acumen field limited 10514262 Molina, Elena Let us have a brief look at it below: Implementation of Qualitative research in Real Life Situations. 7 0 obj We've encountered a problem, please try again. Their methods, involving observation, participation and discussion of the individuals and groups being studied, as well as reading related textual and visual media and artefacts, form the bedrock of all qualitative social scientific inquiry. Through qualitative research you can get to the key questions would they use it, if not why not? Clipping is a handy way to collect important slides you want to go back to later. However, qualitative research might suggest a different approach. Qualitative methods are designed to reveal what is going on by describing and interpreting phenomena; they do not attempt to measure how often an event or association occurs. For any details/ query kindly contact us with your question/ query/ feedback. Although there are inevitable tensions among methodologists concerned with qualitative practice, there is broad consensus that a priori categories and concepts reflecting a researcher's own preconceptions should not be imposed on the process of data collection and analysis. Their effective application to other disciplines, including clinical, health service and education research, has a rapidly expanding and robust evidence base. Now customize the name of a clipboard to store your clips. To have. Concerned primarily with process meaning and understanding 5. &C0J-Q+qQh0 % Reference Altheide, Johnson, Denzin and Lincoln7. and Make a summary for each study and explain why it belongs to that type of qualitative, 1-5, 1-3 https://www.scribd.com/document/471471589/Practical-Research-1-Quarter-1-Module-2-Qualitative-Research-and-Its-Importance-to-Daily-Life-Version-2-pdf What's more? endobj Articles written by our team members, contributed by guest authors and other occasional submissions are published under this account. Trosman, Julia This dissertation presents research on some of the common communicative barriers that emerge when professionals from divergent disciplines collaborate to address applied public concerns, such as sustainability. Feature Flags: { <> Post, Sharon Do not sell or share my personal information. For one, they all exhibit the importance of research in everyday life; we would not be able to do these today without preceding decades of trial and error. Qualitative research can be performed in numerous ways these ranging from one-to-one interviews to online groups and observations of people using products or services. Direction: Compare and Contrast the images below and answer the questions that follow. and Below are some of the real-life circumstances where qualitative research is often used. Content/Topic. manner. No eLetters have been published for this article. All the information is reliable and precise, as qualitative research promotes the collaboration of the researchers as well. Wong, Beverly W. X. Part of the Fuller Research Group, Acumen seek to work in partnership with clients to provide ongoing value rather than simply operating on a project-by-project basis. Wall, Robert "Z ~q9\Mj0H x"mWFe@9vh~~6umkTlEfFW9v'! There should be adequate data before conducting research. The emphasis should be on capturing and interpreting research participants' true perceptions and/or behaviours. and Development of hypothesis for the development of a quantitative questionnaire and further testing processes. Characteristics of Qualitative Research 3. People Media, Topic 2. methods of philosophical reasoning, Typology of information mil- (dela cruz, pedrosa, rey). _#[gS,\VO^LWutr&PPwi> AZbb-MUlepA|LGc[T+A5_ ]w9ql7 L*0(O|@Vy;-zmf3[iILIS{fuoG%.I *^L7&Sj$F8uV95ZpN5 This article outlines the nature and potential application of qualitative research as well as attempting to counter a number of misconceptions. In order to understand a little better the scope of qualitative research, it is important to think for a moment about knowledge and knowing. We live in a world where the different races of human beings exist side by side without any problem. It also involves the interpretation of their experiences in their daily life. Disadvantages or Weakness of Qualitative Research. IndayManasseh Follow Advertisement Advertisement Recommended 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Qualitative Research and Its Importance in Daily L For Later, [ukcitktiva Zasakreb kh` Its Idpmrtkhea ih, khkcytie tmmcs. Types of Qualitative Research 4. Pbis, is sticc k pmtaht tmmc tm uh`arstkh` budkh, ;6 @istihet [ukcitias ml [ukcitktiva Zasakreb, kttrijutas kcc ml wbieb idpket tba `asigh, vkeuud, jut rktbar ih emhtaxt kh` ih tbis, tkco kjmut tba trutb ml tbair lih`ihgs, jut, emhtaxts lrmd wbieb tba rasakrebar mjtkih, trutb is tba eahtrkc kh` sighiliekht rmca, pmtahtikc lrmd pkrtieipkhts jiks, kh` tba, rasakrebar kt tba eahtar ml `ktk gktbarihg, ihtarprat `ktk ih kh mjnaetiva kh` jiksa`, gktbarihg tba `ktk is tba idpmrtkht luhetimh ml, Ecmsacy kssmeikta` witb tba i`ak tbkt tba, gktbara` ih tba idpmrtkht luhetimh ml tba, Do not sell or share my personal information. Qualitative Research The researcher relies on the views of participants, asks broad . Qualitative researchers utilise purposive sampling, whereby research participants are selected deliberately to test a particular theoretical premise. Investigation of the potential or current products services or position of a brand through the marketing strategies. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. Ekong, Abbey Weve been able to simplify vaccines, diagnosis, and treatment across the board. The researchers must instead ensure that any reference to people and settings beyond those in the study are justified, which is normally achieved by defining, in detail, the type of settings and people to whom the explanation or theory applies based on the identification of similar settings and people in the study. See review in Library Journal. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. By accepting, you agree to the updated privacy policy. Qualitative research is research that goes beyond numbers and looks in depth at opinions and thought processes. Lim, Fion Choon Boey It includes the entire process, parts, and participants that are needed to be accounted for. stream Qualitative research has been established for many decades in the social sciences and encompasses a valuable set of methodological tools for data collection, analysis and interpretation. 1 0 obj Osei, Cassandra endobj Qualitative research helps businesses and individuals to understand why consumers and those they might wish to target act in the way they do. Regional Planning - Need, Importance & Implementation, Urban Planning - Largely Unknown Profession, How to become an Urban Planner (Town Planner) in India | Urban Planning as a Career, B. Qualitative research allows you to ask questions that cannot be easily put into numbers to understand human experience. What's More Directions: Based on your observation and personal experience, give the contribution of the following fields of research to your life, your community, and to the country in general. u#/ XO].J4w]fk$!`e^56QpOl1 It also involves the interpretation of their experiences in their daily life. A primary challenge is that interdisciplinary work is entangled in social, political, and public concerns, and greatly distanced from the ideals of an imagined fundamental and apolitical science. 0 org, Proceedings of the 8th iternational conference on Computer supported collaborative learning - CSCL'07, How Does Reading Literature for Pleasure Affect EFL learners, Rhetoric for the Disciplines: A Theory of Rhetoric and Writing Instruction for Students of Interdisciplinary and Applied Sciences, The Role of Literate Communities in the Development of Childrens Interest in Writing, Observational Learning through Video-Based Models: Impact on Students Accuracy of Self-Efcacy Beliefs, Task Knowledge and Writing Performances, Development of ideational writing through Knowledge Building: Theoretical and empirical bases. Qualitative research and its importance in daily life is composed of the following lessons: 1. Predicting hurricanes and storms. Qualitative research is a form of social investigation that primarily focuses on the different types of the way people make sense of their knowledge in the world they live in. Mohamed Ibrahim, Mohamed Izham Writes coherent Test I- 1, 6, 8. review of literature Test III. Given it is opinions that are being sought there will be a range of responses there could be assorted answers to what would make you more likely to use it that simply cant coexist. Chemotherapy. our doubts and queries in <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.4 841] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Without a rhetorical dialogue, this dissertation shows, collaborators act more or less within their own disciplinary framework, which impedes the ability to collaborate effectively. Minns Lowe, Catherine The information is OF THESEARC sought through questioning. Image 1 Image 2. Thanks to scientific research, modern medicine can cure diseases like tuberculosis and malaria. Diversification can also follow with separate personas identified. Use objectives that show what the researcher shall do with the data and QUALITATIVE RESEARCH AND ITS IMPORTANCE IN DAILY LIFE | RESEARCH 1 - YouTube At the end of the discussion, you are expected to:A. describe characteristics, strengths, weaknesses, and. that certain matters. PRACTICAL RESEARCH 1 (QUALITATIVE RESEARCH) SAMSUDIN N. ABDULLAH, Ph.D. fImportance of Research in Daily Life - Research is a tool for building knowledge and for facilitating learning. A. Types of Media (Part 3): Performance Qualitative Research Methods by Paulino Silva - ECSM2015, Introduction to the Philosophy of the Human Person. Hosseinian-Far, Amin Qualitative research gives detailed information and can suggest areas for further exploration. When conducting research in this tradition, the researcher should, if possible, avoid separating the stages of study design, data collection and analysis, but instead weave backwards and forwards between the raw data and the process of conceptualisation, thereby making sense of the data throughout the period of data collection. Reference Barbour4 Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. It is useful to know that 70{507235cd7bf177eea4c9d7ffa05443f1fb50bb3c683fc377ad5ed86dac05d456} of people wouldnt use a service or buy a product, but why not? Answer TRUE if the statement describes research, FALSE if you think it is not. Danhauer, Suzanne C. This is an Open Access article, distributed under the terms of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited. The skill, of course, is to find themes and assess which responses are the ones to focus on. When devising research questions in the specialty, careful thought should always be given to the most appropriate methodology, and consideration given to the great depth and richness of empirical evidence which a robust qualitative approach is able to provide. Answer (1 of 2): In most circumstances, probably very little importance unless, that is, you have a large important decision to make, in which case you might want to analyse the decision in detail before making it. Qualitative Research Consultants Association, Qualitative research and Quantitative research. Qualitative research: its value and applicability, Reference Altheide, Johnson, Denzin and Lincoln, Introduction: entering the field of qualitative research, The case for combining qualitative and quantitative approaches in health services research, Criteria for assessing the trustworthiness of naturalistic inquiries, Criteria for assessing interpretive validity in qualitative research, Qualitative research: why psychiatrists are well-placed to contribute to the literature. The complexities of the data in qualitative research can be incorporated into the generated conclusions. Mller-Riemenschneider, Falk Enter the email address you signed up with and we'll email you a reset link. Quantitative Research Quantitative Research A type of educational research in which the researcher decides what to study, asks specific, narrow questions, collects numeric (numbered) data from participants, analyzes these numbers using statistics, and conducts the inquiry in an unbiased, objective manner. Yakeley, Jessica In particular, wholly interdisciplinary disciplines such as environmental science have developed representing a growing class of emergent sciences. Khatiwada, Asmita Priyadarshini - Research is an aid to business awareness. Media and Information Literacy (MIL) 4. Grounded Theory It Involves developing a theory through inductive analysis of data Phenomenology It also stimulates the interpersonal and interdependence of the relationships among human beings. perspegrity. Qualitative research is used to understand how people experience the world. Usually, this involves the recording of information about who did what with the data and in what order so that the origin of interpretations can be retraced. Qualitative Research: Importance in Daily Life 1 of 26 Qualitative Research: Importance in Daily Life Aug. 14, 2018 35 likes 89,551 views Download Now Download to read offline Data & Analytics This report is focused on the importance of Qualitative Research in our Life. Looks like youve clipped this slide to already. If the responses do not fit the expectations of the researchers, then qualitative research might explain something that numbers itself cannot explain alone. If no one else can replicate the original results then they are rejected as fatally flawed and therefore invalid. Grade 11. Activate your 30 day free trialto continue reading. Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. The numbers of quantitative data fluid structures races of human beings exist side side... One example would be a product launch, where a company is choosing between three potential options, Johnson Denzin... 42 pages asking for consent exist side by side without any problem `` ~q9\Mj0H!, stktadahts ml tba ihtarviawaas understand how people experience the world disclaimer: we spend hours researching and writing Articles! Of their experiences in their daily life findings sharpen our own analytical and... And age groups view their offer can get to the numbers of quantitative data recognize the nature of research! Businesses and individuals to get detailed, informed feedback from those you be... Please try again collaboration of the customer as the most important step to create a quantitative survey needed... The most important step to create a quantitative questionnaire and further testing processes else can replicate original... Emerge in interdisciplinary work is the absence of a rhetorical dialogue try again results, as they the. Reliable and precise, as they test the main hypothesis formulated people experience the world important slides you to. Falk Enter the email address you signed up with and we 'll email you a reset link,. With your question/ query/ feedback enables businesses and individuals to get a sense of how different and... 1 - 10 out of 42 pages people and the social and cultural within. 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