SBIR.gov is getting modernized! H\Ao0>!QC#'2OR_o\+O.pwGC6/](K3f/pvoNpY3v>n. {u=5yyRf>JV_c4, @#,?riN{Y&Y N% endstream endobj 70 0 obj <>stream The commercialization process follows several stages that start with research and end with a product's marketing. Provide cost analysis data. While both lines of commercialization more or less include the creation of an idea and bringing them to market, a scientific product requires more discovery work upfront. This usually includes sales and distribution. .css('font-weight', '700') Examples of focus areas could include market penetration, customer retention, product development, and more. The commercialization process follows several stages that start with research and end with a products marketing. Commercialization Strategy 1 page Commercialization Plan 2 pages Mentioned in Field Name- Research Strategy N/A Commercial Opportunity 2-4 pages Potential Post Application Not mentioned DOE HHS NSF NASA. Think about all the ways you can build upon and leverage your commercialization strategy and you might find your sales teams more engaged in the product launch, your customers understanding whats in it for them, and ultimately your new product goals being achieved. 0000003370 00000 n 0000000016 00000 n The forecast generallyincludes most of the following elements: As with any risk analysis, you need to identify all the risks and potential issues that could affect the commercialization of your product. jQuery(document).ready(function($){ .css('justify-content', 'center') HVN0}Wc7;Y!+]ih@UwnEH4ef|heR/QLQ}/3)fEi,V27~tp4L"-dIZZjJ.DEJ 0000004186 00000 n The marketing . It allows investors (private and public) to know how deeply your team has thought of the challenges and developed a strategy to overcome those challenges. 2 Several US federal agencies solicit SBIR awards for small businesses. This includes flowcharts, connected diagrams, ladders, and all kinds of graphics. <<0C2F161B16475041BF5A22A6F8A3891E>]>> So, commercialization must be addressed in Phase I and not afterthought: Who/What will benefit from the success of this work. TO LEARN MORE ABOUT THIS TOPIC. Build a revenue model and financial viabilitywith pathway to business growth. This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005. Commercialization strategy 1. 0000090487 00000 n The Commercialization Plan is the company's roadmap and should convey how the company will generate profits from its . Strategy Budget California Office: 319 W. Ave. Gaviota San Clemente, CA 92672 jdarden@dardenlentz.com 949.361.2807 Ohio Office: 4975 E. Lake Road 0000002492 00000 n However, all Phase I applicants are asked in the Research Plan in the section designated by Field Name Research Strategy, under the subheading of significance, to "Explain the importance of the problem or critical barrier to progress in the field that the proposed project addresses" and "to explain the project's potential to lead to a marketable product, process, or service.". (with special focus on IATF 16949). Specific Aims Page- Behold Your Reviewer! 0000001132 00000 n iKx_oa~eAU,]U4ev3h`.R0X .css('font-size', '12px'); A commercialization strategy is a plan that outlines how to bring a product or service to the market. It's a critical process since it entails making strategic and tactical decisions. It serves as an input or raw material for the manufacturing and production units. hb`````b`e`AD: w'9C-)}M XNIU*@ H )XDAR#UsC^W10-cHt||# F845XD;`+AZ The Commercialization Plan is a market-tested document that conveys go to market and business growth strategy, describing what the product is, who are the target customers, the customer value proposition, the market potential, competitive advantages , IP strategy and management team and financial proforma. and continuous improvement initiatives focused on effectiveness and cost reductions in operations. What's the offering? First, lets focus on what are typical assets for an SBIR applicant; a small business. Finally, teams can use the Cascade Strategy Execution Platform to track progress towards their goals and objectives. 0000058041 00000 n By the way, NASA refers to the adoption of a technology within NASA as infusion. This evaluation process will guide . 0000003826 00000 n Licensing is of particular importance during this phase. Fickle-minded consumers and ever-changing economic tides make the demand a moving target. In this tutorial we will only point out what is mentioned in the general DoD Instructions. 0 0000008026 00000 n 0000001374 00000 n startxref Please describe. It involves collecting and interpreting data during product development or marketing to help businesses make informed decisions. jQuery('.alert-link') The tagline of the SBIR/STTR program is "America's Seed Fund". It's easy to subscribe to our newsletter where you'll receive weekly updates for professional importers and manufacturers on better understanding, controlling, and improving manufacturing & supply chain in China, India, Vietnam, and beyond. endstream endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <> endobj 63 0 obj <> endobj 64 0 obj <>stream Answer (1 of 5): Let me give you some examples to illustrate some steps for you. Commercialization Plan: The Widget System - Project for the Visually Impaired . Olga advises family office clients on social impact and venture investment opportunities and has diligenced over $450m worth of deals. In other words, a product is created and brought to the market for profit. (6) Commercialization Strategy. 3 0000093815 00000 n JavaScript seems to be disabled in your browser. From the test marketing carried out in the previous phase, you should have an initial target market and customer profile already identified within the strategic plan. .css('text-align', 'center') What is Phase III? A commercializationstrategyrefers to the series of financing options a company considers to move its technology/product from conceptualization to market. Like Da. . 50 17 They do this to check the market interest in a product before paying for a full patent. Consider it a blueprint that outlines your main objective (summary), key questions and outcomes, target audience and size, your timeline, budget, and other key variables. Commercialization Assessment of the Overall Plan: Include at least a brief discussion of each of the topics discussed at Mileposts 1 & 2 and 4 - 8, followed by your assessment of your plan's overall commercial feasibility. Keep Reading Post #2 in this SBIR Commercialization Plan series. This stage of technology development covers about 75% of the valley of death for startups; when cash flow is tight, private investment is almost impossible to raise, and when about 80% of the startups die. In reviewing this document you will find that the proposer is asked to include a section called Commercialization Strategy that is approximately 1 page in length in their Technical Proposal. Examples of objectives could include increasing brand awareness, launching new products, increasing customer loyalty, and more. CFA And Chartered Financial Analyst Are Registered Trademarks Owned By CFA Institute. The term biologic is used herein to refer to organic therapies from a number of production mechanisms including microbial, yeast, and mammalian cell technologies. The team should also include folks with a track record of developing business models for technologies similar to the envisioned product in the SBIR proposal. Technological commercialization refers to the transfer of technology from the lab to the market. 0000078245 00000 n J Developing a strategy for overcoming challenges in these three areas will optimize the product's launch and . Discuss the business economics and market drivers in the target industry. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. It affects a nations economy and sustains the quality of life standards. In the United States, one would be hard-pressed to find someone who has not heard the arguments against farming enterprise reducing American jobs. 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